Compliance presentation should be planned early.
A mortgage website should leave room for required licensing, company, privacy, Equal Housing, and advertising disclosures from the beginning. It is much harder to add these elements after the site design is already complete.
Common items to review.
Requirements can vary by company, state, license type, and business model, but most mortgage websites should be reviewed for a core set of disclosure and advertising items.
- Loan officer NMLS ID
- Company name and company NMLS
- State license information where required
- Company address and approved contact details
- Equal Housing wording/logo/link requirements
- Privacy Policy and Terms of Use
- Lead form consent language
- Not a loan approval, commitment, or rate quote disclaimers
Avoid risky marketing claims.
The website should avoid guarantees around approvals, rates, payments, savings, closings, leads, income, or SEO rankings. Calculators should be clearly educational estimates.
Final review still belongs to the right people.
A website platform can provide compliance scaffolding and a review workflow, but it does not provide legal advice or replace approval from the loan officer, brokerage, compliance team, or legal counsel.